Due to digital dominance, building and leveraging the online presence is a must-have for every business. You need to invest in a professional and up-to-date Agent Profile video to introduce your real estate business, your services, and what differentiates you from other real estate agents in your area.
Don’t forget to include your client testimonials, any positive media coverage you may have received, and your contributions to the community that you’re proud of. You’ll also need a thorough and mobile-friendly website with all of your property listings, which you should update on a regular basis to keep prospects coming back to your site as they look for homes. Setting up and actively maintaining a local company page on Google and Social Media for your real estate marketing efforts is a must if you want to position yourself as a trusted advisor to prospects, attract interest, and interact with them.
However, there’s no point in building up a complete online presence and generating leads if you’re not able to capture the data accurately and follow up on it. Hence, it’s extremely important for your real estate agent to have an automated CRM system that is synchronised with all of your digital platforms to do these tasks for you, so you can free up your time to focus on more important things.