There are 44,679 cafés and restaurants in Australia with a market size of $19.8 billion. While there are many successful cases of restaurant owners around Australia, it is very challenging to grow a restaurant steadily in this market. We are experts in marketing services aiming to help local restaurants gain and retain their customers in the long-term run.
Explore our 10 tips of online marketing for restaurants
A logo is just the starting point for a restaurant; you must possess a strong brand identity with emphasised colours and a meaningful message to highlight your unique selling points to stand out from thousands of other restaurants. Creating a unique brand identity, visually appealing restaurant menu, brochures, and flyers, as well as eye-catching signboards, are excellent ways to get your brand out and demonstrate your professionalism. It’s a great method to brand your restaurant and keep your services top of mind when acquiring and retaining new customers.
Establishing an online presence is mandatory for every business in this digital era. You need to invest not only on popular platforms such as DoorDash, Zomato, Trip Advisor but also on your own social media channels such as Facebook, Instagram, Tik-Tok, and YouTube. Comments from your clients or any positive media coverage about your restaurant would be a significant contribution to your restaurant’s online reputation. Your clients like to hear from you regularly about your foods, your services, and activities in your restaurant. Therefore, setting up and actively maintaining a local business page on Google and social media for your restaurant is a must if you want to position yourself as a highly recommended place for potential clients.
There are hundreds of restaurants offering high-quality foods and services. So just being clean and tidy is not enough to capture the attention and imagination of clients. Stories about your brand and the original “spirit” of your signature dishes are critical to giving viewers a passion for your foods. Attractive offers, bundles, or promotional campaigns with innovative approaches also give you the chance to gain and retain customers. You may need to hire a competent marketing partner to accompany you and give high-quality services that are consistent with your brand identity.
Getting visitors to your website or social media channels is not enough. It will help if you keep them for as long as possible, and visual presence can contribute to that. Brilliant photos, stunning videos of your foods, your premises are the tools you can use to catch your customers’ attention. In addition, a YouTube channel with comprehensive and fruitful content would build up trust from your prospects. A long-term strategy using video marketing and leveraging visual materials to promote your brand would be a handful for your business growth.
Getting visitors to your website or social media channels is not enough. It will help if you keep them for as long as possible, and visual presence can contribute to that. Brilliant photos, stunning videos of your foods, your premises are the tools you can use to catch your customers’ attention. In addition, a YouTube channel with comprehensive and fruitful content would build up trust from your prospects. A long-term strategy using video marketing and leveraging visual materials to promote your brand would be a handful for your business growth.
A satisfied testimonial from your clients is worth more than the thousands of advertisements you claim by yourself. Positive feedback is an excellent resource for bolstering your credibility and reliability through your Google My Business. Whenever you get a client who has had a great experience with you, reach out to them and ask for a testimonial in writing or video via your feedback system and encouraging online reviews. Then you should make the most of these testimonials by placing them strategically on your website, Google, and Facebook Reviews, as well as sharing them through your social media channels. Also, dealing with and responding to a negative review is very important in Restaurant Marketing.
Expanding the customer pool is always a priority in the long run and promoting your restaurant to a whole town or area is one method. Hence, developing relationships and partnerships with other local businesses will be a key for your Restaurant Marketing efforts to spread your brand recognition. You can start by helping sponsor local festivals, sports teams, community, and charity events to get your brand a spot on t-shirts, program pamphlets, posters, banners, or flyers. That’s a brilliant way to let everyone in your local area know about you and your store. Furthermore, running digital advertising on Facebook, Instagram or Google, targeting the local audience should be considered the main activities for your marketing efforts to gain local clients.
