In The Brick, a distinguished spa and hotel located on the iconic Wellington Street in St Kilda, Melbourne, sought to amplify its market presence and attract a discerning clientele. With its blend of opulent amenities, serene spa experiences, and prime location, In The Brick aimed to stand out in the competitive hospitality sector.
In The Brick Spa partnered with Intelligence4Start from its inception to establish a robust digital presence. Our goal was to develop an integrated online platform that encompassed website development, social media management, KOL/KOC management, and performance marketing. As a newcomer in the wellness industry, In The Brick Spa aimed to attract a diverse clientele while showcasing its unique offerings in a competitive market.
Customised Functionality on Website: In The Brick Spa required a website with specialised functionality to meet the unique needs of their business. This included seamless integration for online booking, e-commerce capabilities, and tailored design elements that aligned with their brand identity. The challenge was to create a user-friendly platform that could manage appointments, showcase their services, and facilitate product sales while providing an engaging customer experience.
Brand Awareness Building: While the spa boasted a strong physical presence, it faced the challenge of enhancing its online visibility. To attract a wider audience, In The Brick Spa needed to build an engaging social media presence and develop strategic KOL/KOC partnerships, effectively showcasing its services and cultivating a community around the brand.
Conversion Optimisation: Increasing conversion rates for both spa bookings and product sales was a primary concern. The spa needed effective strategies to transform online traffic into tangible business growth, ensuring that potential customers could easily navigate the site and make purchases or bookings with minimal friction.
Custom Website Development:
I4S designed and developed a fully customised website that integrates all essential features, including online booking for spa treatments, e-commerce for product sales, and an informative blog to share wellness tips and updates. The intuitive navigation and appealing design enhance the user experience, encouraging bookings and purchases.
Ongoing Social Media Management:
I4S established a robust social media presence on platforms such as Instagram and Facebook, focusing on visually engaging content that reflects the spa’s serene ambiance. Regular posts and stories highlight spa services, featured products, and client testimonials, building a loyal community online.
KOL/KOC Management:
Leveraging partnerships with relevant KOL/KOC on Instagram, TikTok and Xiaohongshu, I4S facilitated collaborations that promote the spa’s offerings through authentic endorsements, increasing credibility and reach within the wellness community.
Performance Marketing Strategy:
Implementing a targeted performance marketing campaign, I4S utilised Facebook Ads strategies to drive traffic to the website. By analysing data and adjusting strategies, the marketing efforts were tailored to maximise reach and conversions.
450
Thousands of impressions
with Digital Advertising
250
Thousands of views from influencers
% Average monthly increase rate
5
out of 5 review stars
on Google My Business
