Why do you need Email Marketing?
It’s not just written and sent, it’s about the tactics
Email marketing isn’t just as simple as drafting a simple email and clicking the send button. A lot of planning and preparation needs to take place in order to ensure your email is effective as possible. We want to strike whilst the irons are hot and use specific tactics to maximise your open rate.
Increase the click-through rate
Although not everyone will check your email, those who do are much more likely to act. EDMS offers a far greater click-through rate than any other digital marketing platform, whether you’re trying to get people to buy something or go to a certain page.
If you want your audience to take action on what you have to say, whether that’s to click, purchase, review etc., email marketing makes sure that happens. Although you may not get as many people viewing your content on emails, those that do are there for the long haul. These are the people that are interested, invested and ready to take action.
Email Marketing for Small Businesses
These are the businesses who are just starting out and need all the help they can get. By using email marketing strategies, start-up businesses can attract the right kind of audience right from the very started, and keep them engaged throughout their entire business journey.
Stand Out From the Crowd
The chances are, the people you are targeting get inundated with emails all day long, so quite frankly, the last thing they want is another email clogging up their inbox. But imagine if you could spark their interest and stand out from the crowd.
Grow Your E-commerce Brand
The use of email marketing campaigns for your E-commerce brand can be transformative. By targeting people who already have an interest in your products, you are far more likely to convert clicks to sales more easily. If there was a promotion, special offer or deal you wanted to let your customers know about, email marketing services is your avenue to do so