We partnered with the Australian Vietnamese Film Festival (AVFF) to build awareness, engage audiences, and drive ticket sales through an integrated communication and marketing strategy. The campaign successfully expanded the festival’s reach and strengthened its presence within both Vietnamese and broader communities in Australia.
Australian Vietnamese Film Festival (AVFF) aims to introduce Vietnamese cinema, culture, and creative talent to audiences in Australia and beyond.
As a communication partner, we were engaged to develop and execute a comprehensive marketing strategy that would increase awareness of the festival, attract attendees, and position AVFF as a key cultural event within the local and international film landscape.
Promoting a niche cultural film festival in a competitive entertainment market presents multiple challenges.
AVFF faced key barriers:
Without a cohesive and targeted strategy, it would be difficult to scale visibility and drive attendance.
We delivered an end-to-end communication and marketing strategy to maximise reach and engagement:
This full-funnel approach ensured alignment between awareness, engagement, and conversion.
1,791
Tickets Sold
14,554
Facebook Followers
90,477
Facebook Reach
